Experts

Our experts

Strategists, researchers, analysts and creatives with experience in Uzbekistan and in international markets — experts across all Premium Selection directions. We build each project team from people who have already solved similar tasks.

  1. Alexander Rukavishnikov
    • Ipoteka Bank (OTP Group, Uzbekistan) — brand platform, communication strategy, creative, media strategy and a research system
    • VTB24 — brand platform for the Privilege segment, creative concepts and marketing communication plans
    • Asian-Pacific Bank — mission, vision, positioning and a communication plan during privatisation
    • Systematic work with international rankings: Aeroflot (Skytrax 4★, Brand Finance), Sber (Brand Finance Global 500)
  2. Yan Svoyavolya
    • CMO and Sales & Marketing Director at major investment and development companies: Solo Group, Jensen Group, Glavstroy SPb, Krost, Golden House
    • Best performance team 2022–2024 according to an independent Yandex assessment; CRE Awards “Golden Brick”, WOW Awards, Silver Mercury
    • Brand launches and repositioning: Harizma, Golden Tower, Infinity, Ming Lola, Chorsu/MANAR, Yuntolovo
    • Education: marketing (State University of Management, Moscow), Executive MBA (IMISP, St Petersburg)
  3. Ekaterina Kuryleva
    • Asian-Pacific Bank — brand platform based on qualitative and quantitative research, creative campaign concepts
    • PIK — communication and media strategy, multi-year implementation support
    • Gerber — brand platform and the “Mother’s Bible” study; 5+ years of support, the brand was acquired by Nestlé
    • Ministry of Tourism of Tunisia — international communication and media strategy
  4. Vasily Kutyin, PhD
    • MTS Bank — dashboard scoring model of the branch network, key efficiency drivers, sales network optimisation
    • Pipeline valve manufacturer (Russia, UAE) — 10-year group strategy, macro analysis of market potential by country, AI-based competitive analysis
    • Fire equipment manufacturer — fire suppression market analysis: potential, competitors, export and import potential
  5. Irina Shelyakina
    • NRG — quantitative brand health study and brand pyramids of leading developers for a brand platform
    • U-win — online shopping experience of Tashkent residents: barriers (prices) and drivers (payment options, door-to-door delivery)
    • Click — payment system brand health: usage, awareness and comparison of market players
  6. Anastasia Gorbunova
    • Pyaterochka (X5 Group) — private label brand health tracking, project expansion and automation
    • Mir payment system (NSPK) — awareness and ad effectiveness tracking, segmentation by payment behaviour
    • VTB — loyalty index tracking and driver models; Azbuka Vkusa, OKEY — campaign evaluation, customer profiles and segmentation
  7. Elena Zharkova
    • Sberbank — geomarketing for branch openings: audience, surroundings, traffic, competitors, attractiveness index
    • Olips (development) — shopping and entertainment centre concept: economics, traffic, anchor tenants
    • Asian-Pacific Bank — product research, brand health, NPS/CSI; Rostelecom — tariff development, price elasticity
  8. Max Bondarenko
    • Creative Director of Premium Selection
    • AI content and design: videos, ad creatives, corporate identity and social media visuals — from idea to finished material
    • Experience in full-cycle print and production: outdoor advertising and signage, printed materials, branded merchandise
    • Cases: CODEX, Myata Lounge, DigitalRazor, Sifat Sut, Tashkent metro map concept, Nasibtour, CARO; “Graphics Academy” community — 3,700+ members
  9. Elena Novokshenova
    • VTB24 — 360° campaigns for the bank’s products over two years
    • Sandoz — creative campaigns for the pharmaceutical group’s brands
    • Ferrero — campaigns for Ferrero Rocher, Raffaello, Nutella and Kinder; clients from multinationals to start-ups
  10. Alexey Salomatin
    • Chistaya Liniya — the 360° “Taste Buds” campaign that resonated widely across Russia
    • Pulpy — a 9-episode ad series in anime, screenlife and podcast styles
    • Pochta Bank — more than five 360° campaigns with brand ambassador Sergey Garmash
  11. Shahina Kenjaeva
    • Runs projects from layout to the finished print run: controls pre-press, colour, materials and production deadlines
    • Corporate identity, packaging, print and social media visuals — within one brand system
    • Design and production working together: layouts are built for real print technologies from the start, no rework
    • Works with AI tools for fast visual concepts
  12. Alexander Loginov
    • Asian-Pacific Bank — ACRM rollout, data collection and verification systems, portfolio and onboarding campaigns B2C/B2B, ML models with the data science team
    • PSB Market — customer data segmentation and enrichment, ROMI, LTV, CAC and churn reporting
    • A chain of last-minute travel agencies — customer segmentation, communication plans, loyalty programme development
  13. Mikhail Kutepov
    • MTS WebService — portfolio of 20+ projects (CRM, AI/ML, e-commerce) for 1,000+ users: request processing +35%, revenue +10%, LTV +15%, CAC −10%
    • Basic Element Group (GAZ, STT) — three turnkey CRM products for B2B/B2C/dealers: sales +25%, deal cycle −25%
    • Sber University — EdTech strategy, loyalty programme and personalisation: repeat purchases +47%, average cheque +36%, NPS +15 pp

Let's discuss your task

Tell us about the task — we’ll come back within one business day with a proposal and a plan for the first step. One manager for the whole project, no hidden fees.

+998 90 356 56 65hello@ps.com.uz
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