● ABOUT · PSG MARKETING & RESEARCH · PRODUCTION · IT Solutions FOUNDED 2018 · TASHKENT

Premium
/ Selection

A group of companies under a single quality standard.

Premium Selection Group brings together four independent directions — Marketing & Research, Design, Production and IT Solutions — under a single quality standard. That gives the client what matters most: predictability, transparency and a single point of entry for any task.

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Who we are

PREMIUM SELECTION — a business-development organization. We grow businesses of any scale through innovation, trends, data and experience.

1

Mission

We build effective growth mechanisms for business. A result you can feel: "the money came in."

2

Goals

So that clients receive quality services and products with maximum value.

3

Our edge

A team with 15+ years of experience and consistently satisfied clients. An in-house staff of specialists across every direction and our own production capacity — lightning-fast response and flexibility on any task.

What we value

1

Respect for resources

Premium isn't about gold and marble. It's about not wasting your time, budget and nerves.

  • Transparent timelines and pricing
  • Single point of contact
  • No hidden surcharges
2

A single standard

Three directions operate autonomously, but under shared quality rules. One manager. One standard.

  • One manager per project
  • Cross-functional teams
  • Unified QC
3

Evidence-based work

Not "we do it this way because we do it this way." Every decision — backed by data, research or precedent.

  • Customer research before the start
  • A/B tests, benchmarks
  • KPI tracking after launch
4

Long-term partnership

We don't "deliver and disappear." Support, course correction, updates — all part of the project.

  • Quarterly review
  • Brand tracking
  • Ongoing CRO
5

Local context

Uzbekistan, Central Asia and the Gulf are our markets. We work with the local specifics rather than copying global templates.

  • Language nuance RU/UZ/EN
  • Regulatory expertise
  • Local customer insights
6

Confidentiality

NDA by default. Case studies — only with the client's written consent. Sensitive data never leaves the perimeter.

  • NDA at first contact
  • Isolated teams
  • Internal-only materials

How we grew

  1. 2018

    Launch

    Premium Selection launched in Tashkent as a small production team. Our first clients were local FMCG brands.

    — Milestone
    • 1 office, 5 people
    • Print + outdoor
    • First 12 clients
  2. 2020

    Marketing & Research

    We launched a strategy and research direction — a dedicated team, a dedicated focus. Our first major rebrands.

    — Milestone
    • + M&R team
    • Customer research
    • First brand-tracking
  3. 2022

    IT direction

    Client digitalization called for its own team. We launched IT Solutions — web, mobile, CRM, integrations.

    — Milestone
    • + IT team
    • 6 in-house engineers
    • Network partners by stack
  4. 2026

    Today

    240+ completed projects, 12 countries, 3 directions under a single brand. The structure has settled — the focus is on long-term client relationships.

    — Milestone
    • 240+ projects
    • 12 countries in the portfolio
    • 3 direction teams
00 Years of team experience a company since 2018, Tashkent
000 Completed projects M&R · Production · IT Solutions
00 Countries in the portfolio UZ + CIS + GCC
00 Business directions a single quality standard

Our experts

Yan Svoyavolya
CMO for real-estate projects Yan Svoyavolya
Aleksandr Rukavishnikov
CMO Aleksandr Rukavishnikov
Maksim Bondarenko
Creative Director Maksim Bondarenko
Ekaterina Kuryleva
Marketing strategy Ekaterina Kuryleva
Irina Shelyakina
Research Irina Shelyakina
Elena Novokshenova
Creative Elena Novokshenova
Aleksandr Loginov
CRM marketing Aleksandr Loginov
Elena Zharkova
Marketing Elena Zharkova
Aleksey Salomatin
Creative Aleksey Salomatin
Mikhail Kutepov
Marketing Mikhail Kutepov
Anastasia Gorbunova
Management Anastasia Gorbunova
Vasily Kutyn
Consulting Vasily Kutyn