Marketing
& Research
We don't sell a formula — we craft a recipe for success.
A full marketing function without the need to hire. We take on strategy, execution, and performance control — up to 40% cheaper than an in-house CMO + 3-4 specialists.
SCROLL
Marketing doesn't deliver a predictable result
Marketing becomes a cost line, not a growth tool.
High costs
A CMO salary + team + contractors. The gain in results isn't guaranteed, while payroll grows every month.
No system
Disconnected channels, chaotic activity, no single strategy or processes.
No transparency
It's unclear where the money goes. No clear KPIs or regular ROI reporting.
Who we are
Strategy / Analytics / Growth
We help companies grow based on data, not guesswork.
We combine marketing research, business analytics, and strategic modeling to find growth opportunities and turn them into concrete decisions.
From a deep understanding of the customer and the market — to strategy, product, and business growth.
What we do
Research
Market, audience, and competitor analysis. Customer insights and Brand Health Tracking as the basis for decisions.
- Market and category analysis
- Audience research
- Competitor analysis
- Customer insights
- Brand Health Tracking
Strategy
Positioning, GTM, customer journey. A document the team can actually use over 12-36 months.
- Marketing strategy
- Communication strategy
- Product positioning
- Go-to-market strategy
- Customer Journey Map
Brand
From naming to the brand book. We build the brand platform, ToV, and identity — what the team applies on every touchpoint.
- Brand positioning
- Naming
- Brand platform
- Identity
- Brand book
Creative
Concepts, campaigns, the big idea. From the strategic brief to going live across channels — on budget, on audience.
- Creative concepts
- Advertising campaigns
- 360° campaigns
- PR and special projects
- Influencer campaigns
Channels
Media strategy, performance, SMM, websites, funnels. We choose media and platforms by metrics, not by taste.
- Media strategy
- Performance marketing
- SMM and content
- Websites and landing pages
- Sales funnels
Growth
Analytics, KPI dashboards, automation, retention. The cycle from launch to scaling — without losing control.
- Marketing analytics
- KPIs and dashboards
- Automation systems
- Retention programs
- Optimization and scaling
Who does the work
14 years in commercial and residential real estate (CMO, Sales & Marketing Director). Solo Group, Jensen Group, Glavstroy SPb, Krost, Golden House. CRE Awards, WOW Awards, and Silver Mercury winner.
25 years in the banking and finance sector, 100+ projects and product launches. Ipoteka bank (OTP Group), VTB24, Asia-Pacific Bank.
10 years in marketing research for 30+ major companies in the finance and development sectors. NRG, U-win, Click.
25 years in creative and 360° campaigns, 500+ video projects. VTB24, Sandoz, Ferrero (Kinder, Nutella, Raffaello).
18 years and 50+ projects in development and finance. PIK, the Tunisia Ministry of Tourism, Gerber (the brand was later acquired by Nestlé).
How we work
-
DAY 30
Full audit
Analysis of your current marketing, competitors, and audience. Strategy. A quarterly plan. Technical documentation and analytics setup.
— You receive- Marketing and competitor audit
- Strategy + quarterly plan
- Configured analytics and KPIs
- Launch of the first campaigns
-
DAY 60
Data collection and optimization
Building up statistics on the campaigns launched. Adjustments based on early results. Work on creative and landing pages.
— You receive- Statistics by channel and creative
- A/B tests and optimizations
- Improved landing pages
- An adjusted strategy
-
DAY 90
Scaling
Increasing budgets on the channels that work. A ROMI forecast and a precise one-year payback calculation. Strategy for the next quarter.
— You receive- A one-year ROMI forecast
- A scaling plan
- Strategy for the next quarter
- Regular reports and reviews
